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7 tips for conducting Google Ads audits
Search Engine Land· 8 hours agoPinning is often done for a few reasons: Control: You want to know what is working or set a specific message. Math: You have too few impressions for ...
Can You Replace Google Search With Reddit? I Tried It for a Week
The Wall Street Journal· 12 hours agoReddit, which went public in March, is a social network with 82.7 million daily active users who...
Google Fiber gets unanimous approval to expand its footprint in Central Texas
KVUE-TV Austin· 2 hours agoConstruction for Google Fiber can begin in Cedar Park and Lakeway, while construction is already...
Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaPost· 22 hours agoInstacart has made YouTube ads shoppable by connecting ads that run on Google's video site to the grocery store platform. The move allows brands to access its trove of shopper ...
Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 5 days agoBelow, 17 members of Forbes Agency Council share their best insights into how agencies can navigate ...
Instacart expands shoppable ads to YouTube
Search Engine Land· 9 hours agoPublicis’ Joel Lunenfeld cited the “high-intent audiences at the point of purchase” as the value of retail media networks. Zoom out. The YouTube...
Stagwell (STGW) Launches New AI-Powered Capabilities for Marketers, Built with Google Cloud
Lodi News-Sentinel· 1 day agoGoogle Cloud and Stagwell (NASDAQ: STGW) announced today a set of new AI-powered features across Stagwell's portfolio of digital marketing applications, built using
Instacart expands into shoppable YouTube ad formats
Retail Insight Network via Yahoo Finance· 13 hours agoInstacart...Fidji Simo said: “By expanding into shoppable YouTube ad formats, we are merging the power of video creative with our valuable first-party...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 2 days agoInstacart sits at an interesting place in the retail media chain in that it delivers groceries from...
Tegna Hires NBCU, Google Alum Mike Steib as CEO
Variety via Yahoo Finance· 1 day agoTV station group Tegna announced that Michael Steib, a former NBCUniversal and Google exec, will succeed David Lougee as president and CEO. Steib, 48,...
