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3 PPC KPIs to track and measure success
Search Engine Land· 20 hours agoThere are so many metrics you can track when running a Google Ads campaign. Yes, having more data at your disposal helps you make more informed...
15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 5 days agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...
Google Ad Manager updates give publishers more creative controls
Search Engine Land· 21 hours agoThe announcement. A Google spokesperson told Search Engine Land: “We’re rolling out updates to give...
Google Ads rolls out new design to all markets on Aug. 30
Search Engine Land· 2 days agoGoogle Ads is finalizing the rollout of its new design to all markets starting Aug. 30, retiring the...
How To Make Sure Google's Automation Settings Aren’t Working Against You
Search Engine Journal· 23 hours agoAutomation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances Google has made in machine ...
Google Ads API v17 released with new features, changes
Search Engine Land· 5 days agoGoogle announces the v17 release of the Google Ads API, bringing several new features and changes...
Google Ads launches Brand Recommendations powered by AI
Search Engine Land· 6 days agoGoogle is launching a new set of AI-powered “Brand Recommendations” within the Recommendations page...
Textbook Publishers Claim Google Ads Promote Pirated Materials | New York Law Journal
Law.com· 19 hours agoIn a measure to address Google’s “systemic and pervasive advertising” of copyrighted educational...
Google Ads inviting some advertisers to join Advisors Community
Search Engine Land· 7 days agoGoogle Ads is inviting select customers to join its Advisors Community, offering a rare chance to...
Google Ads Rolling Out New Ads Design Starting On August 30
Search Engine Roundtable· 5 days agoIn March 2023 Google began testing a new design for the Google Ads advertiser console. Google...