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How to set up a Google Ads account
Search Engine Land· 1 year agoGetting started with Google Ads is a bit more complex than it used to be. This guide walks you through the initial steps of account setup. The post How...
Google is rolling out new campaign and ad group Setup columns
Search Engine Land· 2 years agoSetup columns are rolling out and advertisers may or may not see the feature in their accounts yet. The post Google is rolling out new campaign and ad group Setup columns appeared first on Search Engine Land.
Google Ads scripts usher in a new era with API access
Search Engine Land· 10 months agoLearn how Google Ads scripts and the new "mutate" function redefine campaign management and how to...
Google Ads updates in 2022: The good, the bad, the jury’s still out
Search Engine Land· 2 years agoHere's a rundown of Google Ads announcements, updates and releases in 2022 and how they impact paid...
Google announces new validations for ad account names
Search Engine Land· 1 year agoAccount names with URL's will no longer be permitted. The post Google announces new validations for ad account names appeared first on Search Engine Land.
4 tips to get the most out of the Google Ads interface
Search Engine Land· 2 years agoWant to get only the most important insights from your Google Ads dashboards? Learn how to unlock...
How to audit your Google Ads account like a pro
Search Engine Land· 2 years agoBrad Geddes, Co-Founder of Adalysis and Google Ads expert, to learn a step-by-step analysis of how to audit your own Google Ads account like a pro. You'll be able to use it as a blueprint to ...
Layer on the automation: How to combine automation options for PPC success
Search Engine Land· 2 years agoIt's important to leverage the right automated features in Google Ads to properly control and steer...
How to use Performance Max for any type of business
Search Engine Land· 5 days agoPerformance Max is a versatile campaign, but understanding the nuances and adapting it to the account you’re working on can be the difference between...
Google ad extensions are being rebranded as assets
Search Engine Land· 2 years agoExisting ad extensions will automatically transition to assets while maintaining associations at the account, campaign and ad group levels. The post...
