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Unlocking The Secrets Of Google Ad Auctions
Search Engine Journal· 9 hours agoIn the world of search marketing, ad auction dynamics play a crucial role in determining ad placements and costs. Since the DOJ trial against Google ...
Google TV Launches Ad-Supported Service on Streaming Boxes
iTech Post· 1 day agoGoogle announced its new advertising network that offers targeted ads to more than 125 live channels...
Google launches Google TV advertising network
Search Engine Land· 1 day agoGoogle is ramping up its connected TV advertising offerings with the launch of the Google TV network across over 20 million monthly active ...
Fossil fuel ads work on you too – here’s how
The Conversation· 13 hours agoIf countries cannot keep fossil fuels in the ground then they should at least keep their ads off the air. “Godfathers of climate chaos” in the coal, oil and gas industries have used slick < ...
How to use Performance Max for any type of business
Search Engine Land· 5 hours agoNow let’s look at the nuances of the different types of ad accounts that might use one or more of these Performance Max setups...ecommerce seem to be...
Textbook Publishers Claim Google Ads Promote Pirated Materials | New York Law Journal
Law.com· 1 day agoIn a measure to address Google’s “systemic and pervasive advertising” of copyrighted educational...
Google CMO: There is a perception that AI is going to threaten the very nature of creativity. Here’s...
Fortune via AOL· 3 hours agoSo put the horror of the first terrible draft on an AI. Spare yourself. Then be brilliant. AI can...
Google TV's free streaming channels look set to get unskippable ads in the future
TechRadar· 1 day agoThe ads are coming as part of a brand new advertising network called the Google TV Network, and it'll be coming to a wide range of brands that use
Judge rules Google will not face jury trial in US digital ads case
WSAU Wausau· 5 days agoBy Mike Scarcella WASHINGTON (Reuters) - Alphabet's Google will not face a jury trial over its...
Roku Unveils TV Streaming Ad Solution
TV Tech· 2 hours agoSAN JOSE, Calif.—Roku has announced Roku Exchange, a TV streaming-first advertising technology solution that connects ad inventory with advertiser demand ...
