Search results
Google Ad Manager updates give publishers more creative controls
Search Engine Land· 5 days agoad inventory, based on partner feedback. The announcement. AGoogle spokesperson told Search Engine...
Programmatic Pickup: Google Brings Automated Ad-Buying To Email Newsletters
MediaPost· 3 days agoGoogle Ad Manager is making it possible to deliver programmatic ads in an email newsletter. The solution, now in beta, will serve “reservation ...
Google Ads phasing out card payments
Search Engine Land· 1 day agoGoogle Ads via credit or debit card by July 31 or face account suspension. The big picture. The move is part of Google’s effort to steer high-spend...
Uber expands Journey Ads to programmatic buyers across Rides app
Marketing Dive· 3 days agoThe expansion includes a partnership with Google Ad Manager and allows programmatic buyers in the U.S. and global markets to leverage ...
Advertisers can now buy media on the Uber Rides app via their favorite DSP
The Drum· 5 days agoTo bring programmatic buying to life within Uber Rides, the ride-hailing company is working with ...
Google antitrust cases may not be enough to stop AI-powered search from obliterating news industry:...
NY Post via Yahoo News· 6 days agoGoogle’s AI-powered search engine is seen as a potential death blow for cash-strapped media outlets...
How To Make Sure Google's Automation Settings Aren’t Working Against You
Search Engine Journal· 5 days agoAutomation can be powerful, but it can cause performance and output issues without human supervision. Google Ads is no exception. Despite the truly compelling advances < ...
3 PPC KPIs to track and measure success
Search Engine Land· 5 days agoCalculating this for your brand is an incredibly valuable exercise that can heavily dictate what success in PPC looks like. Let’s illustrate this using...
All-powerful CEOs wrecked the tech industry. Here's who can save it.
Business Insider via Yahoo News· 5 days agoTake Google, for one particularly gruesome example. Sundar Pichai, who became CEO in 2015, was...
The sound of sales: 23 Hip Hop classics in ad campaigns
Revolt via Yahoo News· 2 days agoHip Hop has long been a powerful force that influenced not just music, but also fashion, language,...
