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This day in search marketing history: January 27
Search Engine Land· 1 year agoGoogle AdWords API launches, plus: PAA vs. featured snippets, Google hiring an SEO, Expanded Text Ads findings and more. The post This day in search marketing history: January 27 appeared first on Search Engine Land.
5 ways to seize the opportunities created by recent chaos in ad tech
TechCrunch ExtraCrunch· 2 years agoNew platforms, mediums, M&A activity, privacy rules and ever-changing consumer behavior can all...
Evolving Digital Expands Service Offering to Drive Greater Growth Solutions for Businesses
NewMediaWire via Yahoo Finance· 2 years agoBONDI JUNCTION, NSW, AUSTRALIA - (NewMediaWire) - September 21, 2022 - Evolving Digital, a digital...
Why Facebook advertisers should test Performance Max
Search Engine Land· 1 year agoWith more levers to ensure brand safety and profitable ad spend, it's a great time for DTC brands to test Performance Max. Here's how. The post Why...
Google Ads turns 22: A look back at the biggest changes and advances in search
Search Engine Land· 2 years agoA lot has happened over the years from testing newspaper and audio ads to automation and Performance Max stepping in and taking over. The post Google Ads turns 22: A look back at the biggest ...
AI can power better product development based on consumer needs, says Yale marketing professor
Business Insider via Yahoo News· 6 days agoSome companies are already using AI to support product development.TommL/Getty Images AI is gaining...
AI Ph.D.s are flocking to Big Tech. Here’s why that could be bad news for open innovation
Fortune via Yahoo Finance· 2 months agoThe current debate as to whether open or closed advanced AI models are safer or better is a...
For some, TikTok is a path to riches and the American dream. With a ban, it could all disappear
LA Times via Yahoo News· 1 year agoA U.S. ban of TikTok would be a devastating blow to many of the small businesses that have turned to...
Elon Musk Thanks Disney, Apple for Remaining Two of Twitter’s Biggest Advertisers
Variety via Yahoo News· 1 year agoElon Musk, who acquired Twitter in a debt-laden $44 billion deal a little over four months ago, said...
Why local journalists should benefit when companies use their work
Akron Beacon Journal via Yahoo News· 12 months agoWhen a Davenport, Iowa, apartment building collapsed on May 28, local journalists from the Quad-City...