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Your guide to Google Analytics 4 attribution
Search Engine Land· 9 hours agoOf course, this attribution applies only to interactions before the first website visit or the first open of the app (interactions following the first...
I'm a Google product manager who mentors 10 people a month. Here's how I pick mentees, based on...
Business Insider· 2 hours agoThe former engineer can't mentor everyone who reaches out, so she looks for key content and attitude...
Filip Wielanier: 'Web3 Marketing Is a Win-Win'
CoinDesk via Yahoo Finance· 6 days agoWhat does “AI data layer” mean exactly? This is the thing we’re specializing in. We’re a data company and we’re providing those data points from...
How To Recover From A Google Update (A Checklist)
Search Engine Journal· 5 days agoHistorically, Google has rolled out core algorithm updates two or three times a year – but last year, we saw a record four updates. When I first started...
Google Pitches Workspace as Microsoft Email Alternative
Dark Reading· 6 days agoGoogle is using a recent report from the US Cyber Safety Review Board (CSRB) that was critical of...
APILayer Guide Top 5 GeoLocation APIs in 2024
Digital Journal· 2 hours agoGeoLocation APIs are critical in today's technology-driven world, enabling precise location tracking and services that enhance user experience and operational efficiency. In 2024, GeoLocation ...
Ask A PPC: How Do I Get A Job At A PPC Agency
Search Engine Journal· 4 days agoThis month’s “Ask A PPC” question is particularly significant because the job market has been quite volatile. It’s understandable that people want to...
Council Post: From Keywords To Intent: Evolving Your Google Ads For A Better Conversion Rate
Forbes· 6 days agoWhen it comes to Google Ads campaigns, moving from a purely keyword-centric approach to focusing on...
Council Post: 18 Big Challenges Marketers And Advertisers Face This Year
Forbes· 4 days agoStaying in the know is essential to success in any industry, and the need to keep abreast of...
GenAI Empowers Retail Banking - Maximize Potential, Dodge Pitfalls!
Forbes· 6 days agoBanking leaders are excited about the potential of generative artificial intelligence (GenAI) to...
