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1. • 

     A guide to Google Analytics 4 for marketing agencies

     Search Engine Land· 2 years ago

     Everything you need to know to prep your clients for the change. The post A guide to Google Analytics 4 for marketing agencies appeared first on Search...

2. • 

     Retail Tech: Puma Taps Google Cloud, Bolt and Checkout.com Team Up

     Sourcing Journal via Yahoo News· 2 months ago

     The weekly Retail Tech Roundup compiles technology news across the supply chain, manufacturing,...

3. • Is Google Analytics 4 right for you? What you need to consider

     Search Engine Land· 11 months ago

     Google is officially sunsetting Universal Analytics (UA) this Saturday, July 1. And if you haven’t yet switched to Google Analytics 4 (GA4), Google will do it for you. GA4 is a powerful analytics ...

4. • 

     Pueblo library district partners with Google to improve Puebloans' tech skills

     The Pueblo Chieftain via Yahoo News· 3 months ago

     The Pueblo City-County Library District has partnered with Google to offer a free program that...

5. • 

     Google just dropped millions of dollars to teach more people how to use AI—and an exec says it could...

     Fortune via AOL· 1 month ago

     On Friday morning, Google announced a $75 million grant in an upskilling initiative called the AI...

6. • 6 Google Analytics 4 alternatives that marketers are switching to

     Search Engine Land· 11 months ago

     Fed up marketers have been trialing GA4 alternatives since the sunset of UA – here are their honest verdicts. The post 6 Google Analytics 4 alternatives that marketers are switching to appeared first on Search Engine Land.

7. • This day in search marketing history: March 16

     Search Engine Land· 1 year ago

     Google to sunset Universal Analytics, plus: Google's doorway page penalty, over-optimization, Chrome’s paid link penalty ends and more. The post This day in search marketing history: March 16 appeared first on Search Engine Land.

8. • 11 GA4 training courses to help confused marketers

     Search Engine Land· 10 months ago

     If you're feeling overwhelmed following the sunset of Universal Analytics, boost your confidence in GA4 with one of these courses. The post 11 GA4 training courses to help confused marketers appeared first on Search Engine Land.

9. • 

     I was an English major in college and now I lead a data analytics team. Here are 3 ways I became a...

     Business Insider via Yahoo Finance· 12 months ago

     The author taught herself to work with data by asking a lot of questions and trying out new...

10. • 10 things we hate about Google Analytics 4

      Search Engine Land· 11 months ago

      GA4 hasn't exactly been a hit with marketers so far, and the industry spoke up to tell us why in Search Engine Land's latest poll. The post 10 things we hate about Google Analytics 4 appeared first on Search Engine Land.