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Google streamlining YouTube, Display ad content controls
Search Engine Land· 2 days agoGoogle is consolidating its content suitability levers for advertisers across YouTube and the ...
Google ties in Local Services Ads advertisers to Maps app
Search Engine Land· 1 day agoHow it works. Google will automatically create and display ads on Maps using businesses’ current...
Google Must Face Trial Over Charges It Monopolizes Display Ads
MediaPost· 6 days agoInstead, U.S. District Court Judge Leonia...allows the Department of Justice to attempt to prove at a non-jury trial that Google violated antitrust laws. Brinkema hasn't yet ...
7 tips for conducting Google Ads audits
Search Engine Land· 4 days agoDig deeper: How to audit your Google Ads account like a pro 2. Impression share evaluation Impression share is the percentage of times your ad was shown...
Google Launches AdSense Privacy & Messaging For Users To Opt Out
Search Engine Roundtable· 3 days agoGoogle has begun rolling out a new privacy and messaging feature for AdSense ads in some US states....
Amazon’s post-cookie ad plan—how it thinks about alternative ad IDs and what it built instead
Ad Age· 5 days agoAmazon has been developing its ad business on the back of its shopper data, which can be used to target ads across its properties, including its main e-commerce site and a ...
Google ad tech antitrust suit will go to trial, judge rules
Boston Herald· 7 days agoBrinkema said Friday at a hearing in Alexandria, Virginia. Google had sought summary judgment in the...
Google Dials Back AI Overviews In Search Results, Study Finds
Search Engine Journal· 2 days agoAccording to new research, Google’s AI-generated overviews have undergone significant adjustments...
Is Google A Buy Amid Expected Boom In Free Cash Flow Growth?
Investor's Business Daily· 4 days agoWhile capital spending is trending up, Bank of America forecasts that Google's free cash flow will...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 6 days agoInstacart sits at an interesting place in the retail media chain in that it delivers groceries from...