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Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
Search Engine Journal· 4 hours agoWhy Doesn’t A Google Entity Have Impressions? The biggest reason is low search volume. If you’re...
Google’s auto-pause for idle keywords: overreach or overdue?
Search Engine Land· 20 hours agoA short while after Google announced it would pause low-activity keywords, the Optmyzr team ran a...
Beware of anti-SEO studies that misguide your marketing strategy
Search Engine Land· 1 day agoA recent case study I wrote for Search Engine Land about the ebikes category illustrates this. The ...
Lake Charles Google Autocomplete Predictive Marketing For Dentists Announced
Digital Journal· 1 day ago"You will be the sole company listed for the chosen keyword phrase, as we never sell the same phrase twice." A recent study from BrightLocal found that 87% of consumers now ...
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Search Engine Land· 3 days agoRemember how I said we should talk about steps “showing” readers how to fix their zipper? That’s...
Google's Statement About CTR And HCU
Search Engine Journal· 3 days agoIn a series of tweets, Google’s SearchLiaison responded to a question that connected click-through rates (CTR) and HCU (Helpful Content Update) with how ...
Did Google fix its AI answers? Or did it just stop showing us AI answers?
Business Insider via Yahoo News· 6 days agoAt one point, BrightEdge's founder, Jim Yu, says, some keywords were generating AI answers 84% of...
Google Ads API v17 released with new features, changes
Search Engine Land· 6 days agoKeyword Match Type. Campaign.keyword_match_type has been added to allow setting a keyword match type...
15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 6 days agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...
Google Ads launches Brand Recommendations powered by AI
Search Engine Land· 7 days agoGoogle’s latest best practices. How it works. Brand Recommendations analyze an advertiser’s Google...