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Google Ads API v17 released with new features, changes
Search Engine Land· 12 hours agoKeyword Match Type. Campaign.keyword_match_type has been added to allow setting a keyword match type...
15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 21 hours agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...
Study: 96% of sites in Google’s top 10 positions have 1,000+ links from unique domains
Search Engine Land· 1 day agoAbout the data. The results are based on an analysis of the top 10 Google Search results,...
Did Google fix its AI answers? Or did it just stop showing us AI answers?
Business Insider via Yahoo News· 22 hours agoAt one point, BrightEdge's founder, Jim Yu, says, some keywords were generating AI answers 84% of...
Google Ads launches Brand Recommendations powered by AI
Search Engine Land· 2 days agoGoogle’s latest best practices. How it works. Brand Recommendations analyze an advertiser’s Google...
The Smart, Cheap Fix for Slow, Dumb Traffic Lights
The Wall Street Journal· 6 hours agoMost cities can’t afford smart traffic signals. Fortunately, data from new cars—and even drivers’ smartphones—can make old-fashioned traffic lights work...
Rethinking your keyword strategy: Why optimizing for search intent matters
Search Engine Land· 4 days agoHowever, the disconnect is often less obvious or even ignored by marketers. The keyword research...
Fact Check: Posts Say Study Found People Who Add Salt to Food Were More Likely to Develop Stomach...
Snopes via Yahoo News· 6 days ago...said they always or frequently added salt to their food were 39% more likely to develop stomach...
Generative AI’s role in shaping the future of advertising
Search Engine Land· 2 days agoYou could tell the assistant you want to buy “those shoes you saw earlier,” and it would know...
Google Cut Back AI Overviews in Search Even Before Its ‘Pizza Glue’ Fiasco
Wired News· 4 days agoAs anyone who so much as glanced at the internet in the past few weeks probably noticed, Google’s...
