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Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
Search Engine Journal· 1 day agoWhy Doesn’t A Google Entity Have Impressions? The biggest reason is low search volume. If you’re...
Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 13 hours agoWhile Google is a mainstay for advertising campaigns, its increasingly opaque “black box” approach...
Beware of anti-SEO studies that misguide your marketing strategy
Search Engine Land· 2 days agoA recent case study I wrote for Search Engine Land about the ebikes category illustrates this. The ...
Agile SEO: A playbook for online brand management
Search Engine Land· 6 hours agoThey focused on optimizing product descriptions and blog posts with current keywords and meta tags. Each iteration involved analyzing performance using...
Something Weird Is Going On In Google's SERPs
Search Engine Journal· 3 days agoPeople are always complaining that there’s something wrong with Google’s search results but what’s going on with search results for queries with the acronym “SEO” is in a ...
Photo of 'green parking lot' taken in China, not Japan
AFP via Yahoo News· 10 hours agoGreen spaces are a common sight in Japanese cities but floating gardens in parking lots have not...
Yahoo News App Receiving New AI Features for Personalised News Discovery
Gadgets 360· 8 hours agoYahoo News app is getting a significant revamp that will bring several new artificial intelligence...
Council Post: The Top Search Engine Marketing Trends To Watch
Forbes· 4 days agoSearch engine marketing (SEM) is still a key element for increasing visibility and engagement in a...
Horizon Media Found Predictive Contextual Targeting For Automotive
MediaPost· 3 days agoMegan Gavin, VP of digital at Horizon Media, found predictive ad targeting and audiences as a way to support the agency’s clients. “We have been leaning more into contextual targeting as cookies ...
Google: Can 10 Pages Impact Sitewide Rankings?
Search Engine Journal· 5 days agoGoogle’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced ...
