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Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
Search Engine Journal· 1 day agoWhy Doesn’t A Google Entity Have Impressions? The biggest reason is low search volume. If you’re...
Council Post: How To Navigate Google’s ‘Black Box’ To Optimize Ad Campaigns
Forbes· 9 hours agoWhile Google is a mainstay for advertising campaigns, its increasingly opaque “black box” approach...
Agile SEO: A playbook for online brand management
Search Engine Land· 2 hours agoThey focused on optimizing product descriptions and blog posts with current keywords and meta tags. Each iteration involved analyzing performance using...
Beware of anti-SEO studies that misguide your marketing strategy
Search Engine Land· 2 days agoA recent case study I wrote for Search Engine Land about the ebikes category illustrates this. The ...
Photo of 'green parking lot' taken in China, not Japan
AFP via Yahoo News· 5 hours agoGreen spaces are a common sight in Japanese cities but floating gardens in parking lots have not...
Something Weird Is Going On In Google's SERPs
Search Engine Journal· 3 days agoPeople are always complaining that there’s something wrong with Google’s search results but what’s going on with search results for queries with the acronym “SEO” is in a ...
Yahoo News App Receiving New AI Features for Personalised News Discovery
Gadgets 360· 4 hours agoYahoo News app is getting a significant revamp that will bring several new artificial intelligence...
Council Post: The Top Search Engine Marketing Trends To Watch
Forbes· 3 days agoSearch engine marketing (SEM) is still a key element for increasing visibility and engagement in a...
Google: Can 10 Pages Impact Sitewide Rankings?
Search Engine Journal· 5 days agoGoogle’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced ...
10 Tips On How To Rock A Small PPC Budget
Search Engine Journal· 4 days agoMany advertisers have a tight budget for pay-per-click (PPC) advertising, making it challenging to maximize results. One of the first questions that...