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Nielsen Selects LiveRamp for Big Data and Cross-Platform Measurement and Planning In Nielsen...
TV Technology via Yahoo Finance· 1 week agoCredit: Nielsen NEW YORK—Nielsen has announced that LiveRamp is now interoperable with Nielsen to...
Modern Metrics: Lumen Dashboard Pairs Carbon Cost With Attention
Next TV via Yahoo News· 1 year agoLumen Research Scope3 Lumen Research, already providing clients with data about the attention their...
Holiday Shopping Reveals Divergent Responses
WWD via Yahoo News· 2 years agoIn a new consumer report from Havas Media Group and Disqo, the CX intelligence platform, data provides contextualization of consumers and retail during...
EXCLUSIVE: PacSun Names Noelle Sadler VP of Marketing
WWD via Yahoo Finance· 3 days agoPacSun has named Noelle Sadler its vice president of marketing, effective July 1. “I’m thrilled to...
Factbox-Advertisers react to Twitter's new ownership
Reuters via Yahoo Finance· 2 years agoA spokesperson for Ford told CNBC that the automaker is not currently advertising on Twitter and had not been doing so prior to Musk's deal. The company...
Comscore’s Proximic Claims 5,000 Advertisers as Clients
Next TV via Yahoo News· 1 year agoComscore logo on website Proximic, a division of Comscore that provides audience and targeting data...
JIC, MRC Announce Accord On Roles In Judging Measurement Companies
Next TV via Yahoo News· 3 months agoJoint Industry Committee Certification. With more companies offering different approaches to...
Teads Creates High-Attention Ad Marketplaces Using Adelaide Metrics
Next TV via Yahoo News· 10 months agoTeads Programmatic platform Teads said it is working with Adelaide Partners to create private...
Saucony Taps Joy Allen-Altimare as Global Chief Marketing Officer
Footwear News via Yahoo Finance· 7 days agoSaucony has named Joy Allen-Altimare as its new global chief marketing officer, effective...
Watch: Duchess of Sussex returns to acting in vegan ‘super-latte’ advert
The Telegraph via Yahoo News· 6 months agoThe Duchess of Sussex returned to her acting roots with a starring role in a new advert for her...
