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Comcast (CMCSA) Brings Addressable Advertising to Local Markets
Zacks via Yahoo Finance· 1 day agoComcast's (CMCSA) expansion of its Audience Addressable advertising solution to local and regional...
Streaming Bundles Are All the Rage — but They Can’t Bring Back Pay-TV’s Glory Days
Variety via Yahoo News· 2 days agoThe next evolution in the streaming wars? It’s a new spin on the old cable TV model: cross-company...
Sen. Smith takes aim at Comcast on behalf of ‘furious’ constituents
Star Tribune (Minneapolis) via Yahoo News· 22 hours agoIf you're a Twins fan and Comcast cable subscriber frustrated by the cable company's decision more...
Effectv Brings Audience Addressable Campaigns To Regional, Local Clients
Next TV via Yahoo Finance· 2 days agoAudience Addressable uses Comcast’s deterministic data and authenticated audiences to ensure...
NBA Nears $76 Billion TV Deal, a Defining Moment for Media and Sports
The Wall Street Journal· 2 days ago“These people I work with—they screwed this thing up, clearly,” Barkley said on “The Dan Patrick...
Seedtag Acquires Beachfront For Deeper Roots In TV And Streaming | AdExchanger
AdExchanger· 4 days agoBeachfront has roughly 30 employees, bringing Seedtag’s global headcount to more than 630. Seedtag...
Opinion | The Slow Death of a Fabled Media Empire
New York Times· 6 hours agoMr. Cohan is a founding partner of Puck and a former Wall Street banker. The future of some of America’s most recognized cultural icons is unknown as the...
Many Panthers, NBA fans could be left in dark if new TV agreement not reached
Miami Herald via Yahoo Sports· 6 days agoDirecTV and DirecTV internet and streaming services are the only TV services now being sold by the...
Looking for 'solutions', NBC tweaks U.S. Open commercial format again
Golf Magazine· 2 hours ago“One topic that always comes up around major events is the flow of our shows,” Flood said unprompted...
ESPN Plus streaming guide: How to watch NCAA college baseball playoff games
OregonLive.com· 5 days agoSeveral top NCAA college baseball playoff games will be broadcast live only on ESPN Plus during this...