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Using curation technology to drive more relevant content in an era of critical consumers
The Drum· 6 days agoContextual and curation are the next power couple that advertisers and publishers can lean on to...
A brand safety watchdog wants to galvanize ad tech vendors to save publishers from MFA...
Digiday· 3 hours agoThe parties involved favor such an approach over fears that existing guidelines on how best to avoid...
Marketers take drastic measures as ad tech snafus erupt
Digiday· 3 hours agoPlenty of marketers still don’t know — or care — how their money flows through ad tech.
Beyond performance: how marketers can realize total commerce success
The Drum· 2 days agoFrom a marketing or advertising perspective, I think of commerce as the act of driving or...
PayPal Holdings Announces Key Appointments To Enhance Firm's Consumer Value Proposition | Crowdfund...
Crowdfund Insider· 16 hours agoPayPal Holdings, Inc. (NASDAQ: PYPL) announced new leadership appointments that will drive the creation of a new advertising platform and strengthen the company’s consumer ...
The Ad Market Is Not Ready for the Imminent Streaming Sports Boom
Variety· 18 hours agoWith live sports content about to flood the pipelines, the infrastructure of the streaming advertising business may not be able to handle it. More and more major sports coverage ...
Pixalate Accelerates Growth in Asia-Pacific: Announces New Singapore Office, Strategic Partnerships...
Benzinga· 2 days agoAlvin Ling, a Singapore native with 20+ years of deep technical expertise pioneering digital advertising innovations in the region, will lead Pixalate's APAC team as Vice ...
Craig Hallum Lowers Digital Turbine (NASDAQ:APPS) Price Target to $5.00
ETF DAILY NEWS· 23 hours agoDigital Turbine (NASDAQ:APPS – Get Free Report) had its price objective dropped by Craig Hallum from $10.00 to $5.00 in a research report issued to clients and investors on Wednesday, Briefing.com ...
ITV Relies on SAS to Deliver Personalized Ads to 40M Users of ITVX
TV Technology via Yahoo News· 7 days agoOne of the biggest advancements on the horizon for ITV is addressable linear advertising. Ads...
In the gaming industry, immersive integrations are winning the battle for marketing dollars — for...
Digiday· 2 days agoMarketers were quick to jump on the opportunity as gaming exploded in popularity during COVID-19 lockdown. “I don’t know that I’m bold enough to say that we have reached an inflection point, ...