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Rethinking your keyword strategy: Why optimizing for search intent matters
Search Engine Land· 3 days agoKeyword research is overrated Early search engines simply looked for keywords on web pages –...
15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 15 hours agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...
Google Ads API v17 released with new features, changes
Search Engine Land· 6 hours agoBatch processing updates: Asset Group Operations. Support for setting MutateOperation...an error....
How a couple of former Pinterest search experts caught Biz Stone’s attention
TechCrunch· 3 days agoLance Riedel and Nigel Daley both spent decades in search discovery, but it was while working at...
Indonesian volcano clip falsely shared as 'Mount Kanlaon erupting in the Philippines'
AFP via Yahoo News· 4 days agoMultiple social media posts have shared a 2018 video of a volcano eruption in Indonesia alongside a...
Generative Engine Optimization: Gain visibility in AI search by Ignite Visibility
Search Engine Land· 3 days ago“AI-driven search engines are going to transform the online search experience as we know it. We’re...
Gemini searches soar 60% during OpenAI outage
International Accounting Bulletin via Yahoo Finance· 3 days agoGlobal searches for Google’s Gemini soared to 327,058 on June 4th, as users sought an alternative to OpenAI’s ChatGPT during its outage. This is...
How Google’s Search Generative Experience Impacts Zero-Click Searches and Solutions for Law Firms |...
JD Supra· 2 days agoThe landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially ...
Your Guide To Dominating Local Search Marketing
Search Engine Journal· 3 days agoFrom Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, there’s a lot to keep up with. How will these...
5 local SEO insights from Google’s API documentation leak
Search Engine Land· 1 day agoPeople seem to like video, right? Anecdotally, we have noticed video results increasing in search...