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Apple's Spotlight Search gets better at natural language queries in iOS 18 | TechCrunch
TechCrunch· 3 hours agoAccessed by swiping down on the middle of the Home Screen, Spotlight Search already helps iPhone...
Ask A PPC: Why Have My Google Ads Not Got Any Impressions?
Search Engine Journal· 10 hours agoWhy Doesn’t A Google Entity Have Impressions? The biggest reason is low search volume. If you’re...
Google’s auto-pause for idle keywords: overreach or overdue?
Search Engine Land· 1 day agoGoogle’s plans to automatically pause long-idle ad keywords have sparked debate among marketers –...
10 search marketing takeaways from digital marketing leader Aaron Levy at SMX Advanced
Search Engine Land· 1 day agoEspecially when the industry is so much more crowded now, there’s so much more competition within ...
Beware of anti-SEO studies that misguide your marketing strategy
Search Engine Land· 1 day agoThis is a buying intent. But if you are not creating a new market category, why not rank for high-...
Council Post: The Top Search Engine Marketing Trends To Watch
Forbes· 3 days agoSearch engine marketing (SEM) is still a key element for increasing visibility and engagement in a...
Google's Response to Affiliate Link Heavy Content
Search Engine Journal· 1 hour agoThere is a decades-long hypothesis that Google targets affiliate sites. SEOs were talking about it as far back as Pubcon Orlando 2004 and for longer than that on SEO forums. In hindsight it’ ...
Search Marketing Pros Announces Pittsburgh Expansion, Names Cory Lacek Chief Operating Officer
Digital Journal· 1 day agoAnd their clients love it! "We are thrilled with the results that Search Marketing Pros has delivered for us," said Trevor Knox, VP of Marketing at.... "Their high-impact ...
Council Post: The 'Ask' Era: How Generative AI Is Reshaping The Future Of Search
Forbes· 3 days agoThis process of querying keywords and browsing websites is being fundamentally reshaped by the rise...
5 reasons why your content isn’t working and how to create helpful content Google wants to rank
Search Engine Land· 3 days agoHelpful vs. unhelpful content We can analyze helpfulness on two levels: page-level and...