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Rethinking your keyword strategy: Why optimizing for search intent matters
Search Engine Land· 6 days agoThis is the keyword research trap – chasing relevant keywords with volume while ignoring the intent...
Unlocking the Archive: A heat wave hits locally in June 1984
Chillicothe Gazette via Yahoo News· 1 day agoThe June 11, 1984, Chillicothe Gazette's front page was dominated with two stories - one local and...
15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 3 days agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...
Mastering Content Mapping: A Strategic Approach To Boost SEO
Search Engine Journal· 5 days agoSuccessful SEO content should act as a guide – not just around your website, but for users on their...
6 SEO tactics for home service companies
Search Engine Land· 4 days agokeyword and close variations in too aggressively). Often, small businesses don’t have much money to pay for SEO, and they get more junior SEOs working on...
Google: Can 10 Pages Impact Sitewide Rankings?
Search Engine Journal· 14 hours agoGoogle’s John Mueller answered a question about sitewide impacts on a site with ten pages that lost rankings in the March/April 2024 Core Update then subsequently experienced a sitewide collapse ...
Unlocking the Archive: An oil derrick in Bremen and a hospital expansion in 1984
Gannett via AOL· 1 day agoAlso on the page was a story about the hospital opening new emergency quarters. The hospital at the...
Your Guide To Dominating Local Search Marketing
Search Engine Journal· 5 days agoFrom Google’s recent announcement to release AI Overviews to all U.S. users to OpenAI revealing GPT-4o, there’s a lot to keep up with. How will these...
Audio from clip purporting to show Kenya’s Odinga speaking at recent national event was manipulated
AFP via Yahoo News· 4 hours agoPresident William Ruto led commemorations on June 1 for Kenya’s 61st Madaraka Day, a national...
How Google’s Search Generative Experience Impacts Zero-Click Searches and Solutions for Law Firms |...
JD Supra· 4 days agoThe landscape of online search is constantly evolving, and one of the most significant recent developments is the rise of zero-click searches. Essentially ...
