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T-Mobile Dials Deeper Into Ad Business With Retail Network (NewFronts)
Next TV via Yahoo News· 1 month agoT-Mobile. T-Mobile said it is expanding its advertising business, creating an in-store retail media...
The Future Of TV Streams Into Sharper View (Bloom)
Next TV via Yahoo News· 1 year agoShip's captain looks through telescope These days, if you squint a tiny bit, you can make out the outlines of the future of television, coming into view...
Disney+ beefs up ad tier with more targeting, measurement features
Marketing Dive via Yahoo Finance· 7 months agoDive Brief: Disney+ is adding new features to its ad-supported tier, including advanced audience...
Peacock President Kelly Campbell on the Deals, Acquisitions and Originals That Have Finally Made the...
Variety via Yahoo News· 1 year agoThe new regime at Peacock has spent the past nine months preparing to take its baby bird to new...
Peacock Growth, Hulu Sale, Stability? Mike Cavanagh Is Taking On All of NBCU’s Headaches
The Wrap via Yahoo News· 1 year agoIn replacing ousted Jeff Shell, the Comcast president faces questions around streaming strategy, his...
Netflix to Partner With Microsoft on Ad-Supported Subscription Plan
The Wrap via Yahoo News· 2 years agoNetflix is partnering up with Microsoft for ad-sales Just three months after announcing it was...
Legacy media makes new bets on CTV and retail media convergence
Marketing Dive via Yahoo Finance· 1 month agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Amazon Jumps Into Upfronts Fray, Slating An Event During Mid-May Series Of Network And Streamer...
Deadline via Yahoo Finance· 3 months agoAmazon is joining the upfronts crowd, scheduling an event on May 14, in the middle of a series of...
Netflix Plans Upfront Event During Week Typically Dominated by TV
Variety via Yahoo News· 1 year agoThe newest entrant to TV’s Upfront Week has little to do with traditional TV. Just as companies like...
Roku touts its new ad products, including an AI that matches campaigns to TV moments
TechCrunch· 1 year agoIn Roku's recent quarter, the company posted better-than-expected revenue of $741 million, but...