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Survey: Live Event Broadcasting Is Preferred Choice For 40% Of TV Viewers
TV Tech· 8 hours agoOSLO—A new survey highlights the growing importance of live event programming, particularly sports,...
The Importance Of Having An Offer People Want To Buy
Forbes· 18 hours agoIn the competitive landscape of modern business, the foundation of success is to have a compelling offer that resonates with your target audience....
Research Briefing: Publishers invest in programmatic ads despite budget and data challenges
Digiday· 19 hours agoAd budgets are spread thin across channels these days, and that’s left programmatic buyers with the...
How breweries are innovating to tackle economic challenges
Just Drinks via Yahoo Finance· 10 hours agoPaola Bassi, Synergy Flavours Europe marketing director, said: “We know there are people who could...
Council Post: Strengthen First-Party Marketing Amid TikTok Ban Concerns
Forbes· 18 hours agoRytis Lauris is the cofounder and CEO of Omnisend, a marketing automation platform built for...
Council Post: 8 Reasons SaaS Startups Fail—And How To Overcome Them
Forbes· 18 hours agoPrashanthi Kolluru, Founder & CEO at KloudPortal | SaaS Product Marketing Specialist | Author of the...
HSMAI Perspective: Commercial Strategy in Focus | By Robert A. Gilbert
Hospitality Net· 7 days agoSolos to Symphony. The Transformational Power of ‘Commercial’. Authored by Breffni M. Noone and...
Project 2025 is a threat to democracy | Opinion
Seattle Times· 3 hours agoLogically, the importance of each issue differs between and among America’s 161.4 million registered voters. Specifically, at noon Eastern on Monday,...
Creating a new roadmap for the modern customer journey
Ad Age· 3 days agoAs many in the marketing community continue to cling to the decades-old concept of the “purchase funnel” to build their media investment strategies, consumers continue to ...
Inside Look: Women’s Health Health Lab 2024
Prevention via Yahoo News· 8 hours agoThis year’s event, in partnership with Northwell’s Katz Institute for Women’s Health, featured an array of exciting voices helping change the landscape...
