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1. • 

     L’Oréal Is Trying to Bring Virtual Try-On for Hair Colour to the Masses

     The Business of Fashion· 2 days ago

     L’Oréal is attempting to bring new consumers to the hair-colour category through the feature, which...

2. • 

     Eva Longoria Says Her Cannes Glam Routine Hasn't Changed in 20 Years

     Marie Claire· 10 hours ago

     By Eva Longoria's count, she has ascended the red carpeted steps of the Cannes Film Festival for...

3. • 

     Elle Fanning Doesn't Follow Beauty Trends, But She's Trying Summer's Biggest Haircut

     Marie Claire· 5 hours ago

     "It's never been this short ever," Fanning tells me on a video call from the L'Oréal Paris suite at...

4. • 

     Best of VivaTech 2024: T3's top tech from this year's show

     T3 via Yahoo News· 11 hours ago

     By efficiently drying water on the hair surface, hair is left with internal moisture in the strand...

5. • 

     L’Oréal Presses on Beauty Tech With Advanced Bioprinted Skin Technology, Gen AI Content Lab to...

     WWD· 3 days ago

     L’Oréal is to unveil its most recent beauty tech innovations at the Viva Technology show opening on...

6. • 

     These Amazon Memorial Day Beauty Deals Will Hit Refresh on Your Summer Glam Routine

     WWD via Yahoo News· 9 hours ago

     And even though it works faster, it seems to be gentler on my hair and the least damaging tool I...

7. • 

     Are You Double Shampooing? Here's Why Experts Say You Should for a Deep Cleanse

     First for Women via Yahoo News· 1 day ago

     The 10 best shampoos to use for double shampooing So many shampoos on the market for double...

8. • 

     A bottle of this $11 hair conditioner sells every minute: 'Turns straw into gold'

     Yahoo Life Shopping· 5 days ago

     But you don't have to resign yourself to a life of straw-like tresses if you have the right products...

9. • 

     Run! Amazon Slashed Prices on Levi’s, Neutrogena, and Dyson for Up to 72% Off

     InStyle via Yahoo News· 7 days ago

     ...Originally $31) $10 Steal: Maybelline Lash Sensational Sky High Washable Mascara, $10 (Originally...

10. • 

      Alix Earle Reveals the Products You Didn’t Know She Loved

      Allure· 3 days ago

      Watching an Alix Earle video on TikTok is like being on FaceTime with your best friend as they get...