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Jerry West, Hall of Famer and inspiration behind NBA logo, dies at 86
San Francisco Chronicle· 12 hours agoThe NBA has never confirmed the worst-kept secret in basketball, that Jerry West is the player whose...
Jerry West may be known as 'The Logo,' but another nickname is the one that honors him best
CBS Sports· 3 hours agoToday, Jerry West is best known as "The Logo," as a picture of him from Sport magazine was the basis...
Jerry West was the inspiration for the NBA logo, but he was conflicted about the honor
San Francisco Chronicle· 13 hours agoSince 1969, Jerry West has been the faceless face of the NBA. For those 5 1/2 decades, the NBA's ...
How Jerry West became the NBA logo — and why David Stern never admitted to it
LA Times via Yahoo Sports· 19 hours agoDavid Stern spent 30 years as the NBA's longest-serving commissioner, but he refused to admit the...
How Jerry West became the NBA’s logo
Washington Post· 20 hours agoThe NBA has never officially acknowledged that its classic red, white and blue logo was modeled after Jerry West, the Los Angeles Lakers legend who died...
How the late Lakers guard Jerry West’s silhouette inspired the NBA logo
CNN via AOL· 18 hours agoIf you’re unfamiliar with West’s influence on the NBA landscape, consider this – West’s most...
How Jerry West became the NBA's logo, and why the league never officially admitted it was him
CBS Sports· 17 hours agoOfficially, the NBA's logo is blank. It is an anonymous, faceless player dribbling a ball against a...
The Smiley way to a £500 million business
Evening Standard via Yahoo Finance· 12 minutes agoThe French-born entrepreneur’s father, Franklin Loufrani, first trademarked the ‘smiley’ logo back in 1972 as part of his bid to make positive news stand...
Jerry West: Los Angeles Lakers legend and NBA logo muse dies aged 86
BBC News· 22 hours agoJerry West, the basketball legend whose silhouette inspired the iconic NBA logo, has died aged 86,...
Jerry West was indeed the NBA logo model, confirms graphic designer who crafted the image in a week...
Market Watch· 15 hours agoCredit the artist, brand builder and logo designer Alan Siegel with turning West into that NBA...
