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How to tackle measurement as Google rolls out open-source marketing mix modeling
Marketing Dive via Yahoo Finance· 3 months agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
Comscore Working With Kochava To Measure Linear Campaign Impact
Next TV via Yahoo Finance· 21 hours agoCredit: Rafael Henrique/SOPA Images/LightRocket via Getty Images Comscore said it is working with...
How BodyArmor’s CMO is playing catch-up in the crowded hydration market
Marketing Dive via Yahoo Finance· 7 days agoThis story was originally published on Marketing Dive. To receive daily news and insights, subscribe...
How Estée Lauder balances brand and performance marketing as the pendulum swings
Marketing Dive via Yahoo Finance· 4 months agoPALM SPRINGS — The Estée Lauder Companies may count several billion-dollar brands, including...
Airbnb’s search marketing shift: Should advertisers follow suit?
Search Engine Land· 2 years agoWith CPCs rising across performance media channels, is it worth following Airbnb's shift from PPC to...
It's Time to Shift Your Advertising Budget to Outdoor Media. Here's Why and How to Do It.
Entrepreneur via Yahoo Finance· 2 years agoGrant Faint | Getty Images The state of advertising is experiencing massive shifts. TV impressions...
Rover Group, Inc. (NASDAQ:ROVR) Q4 2022 Earnings Call Transcript
Insider Monkey via Yahoo Finance· 1 year agoRover Group, Inc. (NASDAQ:ROVR) Q4 2022 Earnings Call Transcript February 27, 2023 Operator: Good...
Survey: CTV Is Most Effective Digital Ad Channel
TV Technology via Yahoo News· 3 months agoMoney. PASADENA, Calif.—A new survey of marketers has found that advertisers view CTV advertising is the most effective digital channel in their media...
How embracing ‘Be all you can be’ resurrected Army marketing
Army Times via Yahoo News· 1 year agoCHICAGO — After the Great Fire ravaged this city in 1871, the phoenix became an unofficial symbol of...
Pittsburgh Internet Consulting Announces Rebrand as PIC
WPXI via Yahoo News· 1 year agoPittsburgh Internet Consulting announced today that it has rebranded to effectively align with its...
