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AI can power better product development based on consumer needs, says Yale marketing professor
Business Insider via Yahoo News· 3 days agoThere's been a lot of research into how to identify customer needs — or missing needs or market...
Council Post: Strengthen First-Party Marketing Amid TikTok Ban Concerns
Forbes· 4 days agoRytis Lauris is the cofounder and CEO of Omnisend, a marketing automation platform built for...
Where Are the Women? The Airline Industry Reckons With a Broad Gender Gap
Skift· 7 hours agoIn fact, Fields is vice president of marketing and communications for Flair, a Canadian airline....
400,000 American teenagers are using addictive nicotine pouches like Zyn. Experts say ‘it’s...
Fortune via AOL· 2 days agoInstead of hanging out with friends, for example, teens who are addicted “will hang out alone and...
Council Post: 6 Questions To Help You Select The Right Healthcare Marketing Agency
Forbes· 4 days agoAjay Prasad is the CEO of GMR Web Team, a full-service healthcare digital marketing agency focused...
How To Avoid Marketing To The Wrong People
Black Enterprise· 7 days agoIt is probably because they have spent the majority of their advertising budget marketing to the wrong people. All the most successful businesses spend a...
Your life on an installment plan: 'Buy now, pay later' features creep into more credit tools
NBC News via Yahoo Finance· 15 hours agoNot everyone is racing to try out installment financing. Older borrowers, for example, appear to be...
The Royal Family is using its ‘soft power’ to boost the UK economy
Daily Express· 2 days agoPauline Maclaran, Professor of Marketing & Consumer Research Royal Holloway University of London,...
Crucial Constructs Article Reveals Surprising Facts for Companies
Digital Journal· 2 days agoPersonalized marketing campaigns, which tailor content and offers to individual consumer preferences and behaviors, have been shown to generate a median ROI of 122%, four ...
AI and the future of work: 5 experts on what ChatGPT, DALL-E and other AI tools mean for artists and...
The Conversation via Yahoo News· 2 days agoNow that AI systems can generate realistic images and convincing prose, are creative and knowledge...