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Why contextual AI helps retail marketers shop smarter, not harder
The Drum· 6 hours agoCashing in on a new retail advertising era where AI-driven contextual targeting, not just behavior,...
Why can’t you buy a Rolex? The power of building exclusivity through scarcity
The Drum· 2 days agoFrustrated, he made an in-person trip to the Rolex store. Despite producing over 1.2m watches in...
How the retail sector has been transformed in the last decade – and where it's headed next
The Drum· 3 hours agoThe shift to digital channels continues, with online shopping now accounting for just over 20% of...
What's Driving Wingstop Stock? The Chicken Chain Has A Combo Of Secret Sauces
Investor's Business Daily· 2 hours agoRestaurateurs will likely face higher construction and build costs to expand their footprints amid...
Dr. Martens Outlines Marketing-Centric Action Plan to Help Turn Around Lagging US Business
Footwear News via Yahoo Finance· 20 hours ago“All of our marketing in the United States will support boots with soft leathers in July...Dr....
Digital Innovations Propel PatPat’s Market Share
CMSWire· 3 days agoColeman’s all-female team leverages deep consumer insights to drive personalized and localized marketing strategies. PatPat's focus on digital experience...
Amazon’s retail media personalization is world-beating – smaller retailers, take note
The Drum· 4 hours agoIn short, Amazon is not only adapting but thriving in the face of the cookieless future, mastered...
Council Post: The Power Of Measurement: How To Optimize Your Next Campaign
Forbes· 1 day agoMarketing measurement was once fairly simple: You launched a campaign, and then you measured its...
Gap Shares Surge as Celebrity-Driven Promotions, New Styles Lure Shoppers
Bloomberg via Yahoo Finance· 47 minutes ago(Bloomberg) -- Wall Street likes what Gap Inc. is selling. Most Read from BloombergWall Street...
Earnings call: LightInTheBox reports Q1 2024 financial results By Investing.com
Investing.com· 2 days agoLightInTheBox Holding Co., Ltd. (NYSE: LITB), a global online retail company, reported a significant...
