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5 ways to align PPC campaigns with business objectives
Search Engine Land· 6 hours agoHowever, it turns out the increased leads are low quality, and there are fewer sales conversions...
15 Ways To Improve Conversion Rates In Google Ads
Search Engine Journal· 5 days agoAre you tired of pouring money into Google Ads campaigns with poor conversion rates? From refining your keyword selection to crafting compelling ad...
First Mover Americas: Bitcoin Falls Below $64K Following $900M in ETF Outflows
CoinDesk via Yahoo Finance· 7 hours agoThe latest price moves in bitcoin (BTC) and crypto markets in context for June 21, 2024. First Mover...
Razorfish Announces Partnership With Google Cloud, AI Measurement Algorithm At Cannes
MediaPost· 4 days agoRazorfish and Google are forming a partnership to launch AI predictive algorithms for advanced measurement such as scoring brand performance and monitoring consumer sentiment ...
Walmart settles with New Jersey over pricing practices
Supermarket News· 1 day agoWalmart has agreed to a $1.64 million settlement after it was accused of using illegal pricing...
Pinterest Announces Automated Ad Tools For Brand-Safety Measurement, Campaign Performance
MediaPost· 5 days agoPinterest’s new automated campaigns fall under “Performance+,” which the social-media company says brings together its latest AI and automation features in order to make it “easier and quicker ...
Apple Privacy Vs. Competition: What The Ad Industry Needs To Compute
MediaPost· 5 days agoDespite all the privacy safeguards Apple announced at its Worldwide Developer Conference, the European Commission reportedly charged Apple with stifling competition in its mobile app store.
Asheville spends millions on affordable housing; its neighbor, NC's richest town, $0
Asheville Citizen-Times via Yahoo News· 10 hours agoBut like Biltmore Forest, Montreat also relies on many services outside its boundaries due to lack...
Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaPost· 3 days agoIt understands where customers are in their shopping journey and serves them relevant ads across devices, channels, and content types without needing third-party cookies. AI helps the platform ...
Here's the real reason the U.S. doesn't use the metric system
National Geographic· 3 days agoSlowly, the metric system spread throughout the nation, first thanks to brass standards issued to...