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Council Post: The Influencer Marketing Reality
Forbes· 16 hours agoIt's crucial to differentiate as much as possible from a product's most direct competition, and with the high costs of traditional media, one reality...
Google Adds AI Into Measurement: From Search Ads To Bidding And Creative
MediaPost· 3 days agoMetrics and measurement to determine bidding and budgets have become increasingly complex as consumer privacy becomes a major consideration and generative artificial intelligence ...
Veritonic Launches Cross-Podcast Listenership Measurement - Radio Ink
Radio Ink· 3 days agoAudio analytics and research platform Veritonic is introducing Cross-Podcast Listenership Measurement for tracking podcast audience behavior.
Why Exverus' head of strategy is marrying performance with brand in programmatic
Digiday· 5 days agoNow, Exervus is tasked with marrying the two to show clients that the proof is in the pudding. “What...
Horizon's Blue Hour social shop partners with platform Key to launch talent management tool
Digiday· 4 days agoFrom the agency perspective, adding measurement injects a vital element to justifying their clients’...
Google visual storytelling advances for YouTube, Discover, Gmail
Search Engine Land· 3 days agoThe backdrop. Google introduced Demand Gen campaigns last year as a revamp of its video ads designed...
clearmotive acquires Fountain Partnership, introduces new enhanced customer experience and...
Digital Journal· 1 day agoThe company is also expanding its team to deliver new precision marketing and customer experience...
Google's 'Marketing Live' event suggests improving AI position: analysts By Investing.com
Investing.com· 2 days agoGoogle held its 2024 Marketing Live event on Tuesday, introducing more than 30 new products and new...
Google’s first-party data unification Ads Data Manager available to all
Search Engine Land· 3 days agoAds Data Manager allows businesses to bring together disparate first-party data sources (e.g., ...
TikTok Unveils New Self-Serve and AI-Powered Ad Automation Tools
AdWeek· 2 days agoTikTok announced new tools for advertisers today at its fourth annual TikTok World event, focusing on artificial-intelligence-powered automation and measurement tools that ...