Search results
With new Charter Spectrum distribution deal, Paramount breathes a sigh of relief
LA Times via Yahoo Finance· 3 hours agoWhile Paramount has less pull than Disney, the company still benefits from the strength of its CBS ...
Mid-Movie Ads Could Be Coming to a Streaming Service Near You
Indiewire via Yahoo News· 13 hours agoThe streamers also pitched a whole new kind of TV show: movies. When ad-supported tiers came to...
The Altitude Platform and Torstar Pair Up to Simplify Rich MediaAd Production With an Emphasis on...
Digital Journal· 1 day agoPRESS RELEASE Published May 22, 2024 ACCESSWIRE Innovative ad tech meets client-centric media network for an end-to-end creative solution TORONTO, ON / ...
Video shows 2019 flight hitting turbulence, not Singapore Airlines plane | Fact check
USA Today· 2 hours agoA May 21 video (direct link, archive link) posted on X, formerly Twitter, shows a row of passengers...
RMNs Have Huge Engagement; Are Plagued With Low Viewability
AdWeek· 3 days agoBeneath the hype, retail media networks offer a unique set of tradeoffs to advertisers, according to...
... AGREEMENT FOR DISTRIBUTION OF PARAMOUNT'S LINEAR NETWORKS, CBS OWNED-AND-OPERATED STATIONS AND...
FOX 4 Kansas City· 4 hours ago(NASDAQ: CHTR) today announced they will extend their long-standing partnership with a multi-year distribution agreement for Paramount's full portfolio of linear cable networks</ ...
Media Insights for In-House Counsel: Retail Media Networks | JD Supra
JD Supra· 2 days agoFor in-house counsel fielding nonstop contract requests from their marketing clients, we want to demystify one new channel that is a media dollar magnet: retail media networks
TV Networks Embrace Their Aging Audience With a New Mantra: Age Doesn’t Matter
The Wall Street Journal· 2 days agoFor all the talk from media executives about how the age of viewers is now irrelevant—how reaching...
Breaking Down Upfronts: How Networks and Streamers Used A-Listers, Athletes and ‘Texas Hold ‘Em’ to...
Variety via Yahoo News· 1 day agoNetwork executives once came to the upfronts on a mission to get advertisers excited about a handful...
NCAA, leagues back $2.8 billion settlement, setting stage for dramatic change across college sports
Houston Chronicle· 41 minutes agoThe NCAA and the nation's five biggest conferences said Thursday night they have agreed to pay...