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Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
Digiday· 4 days agoIf you feel like everything is turning into an ad network that might be because, well, everything is...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety· 1 day agoAdvertisers have been able to snatch up streaming ad inventory and linear commercial time in deals...
Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal via Yahoo Finance· 19 hours agoPrime Video’s large ad-supported subscriber base means it has a significant amount of ad inventory...
This Biden ad attacking Trump isn't new. It's from 2019 | Fact check
USA Today· 2 days agoA June 9 Facebook post (direct link, archive link) shows a political ad featuring footage of world...
The 3 Best Social Media Stocks to Buy in June 2024
InvestorPlace· 14 hours agoIt’s changed how people interact with each other and businesses. Businesses pay to have their message and product displayed on other users’ feeds. Many...
The Age Of Media Networks
MediaPost· 5 days agoAt least that's what United Airlines wants planners and buyers to consider following Friday's launch of a new advertising network dubbed Kinective Media by United Airlines ...
Some Instagram Users Say They'll Delete App Over Unskippable Ads
CNET· 6 hours agoMore than half of 525 users PR Week polled on rival social network LinkedIn said they'd delete the app if this happened, while 41% said they'd "grin and bear" the new experience ...
Why Media Shouldn’t Drive Your Creative Process
Forbes· 24 hours agoA strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading...
Costco Adds Ad Network, Phases Out Book Sales
MediaPost· 4 days agoCostco is adding an ad network built on loyalty membership data at the same time it is eliminating book sales. The ad network ...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 5 days agoThe platform gives brands the ability to target consumers across the marketing funnel, from...