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Instacart Makes YouTube Ads Shoppable, Announces Partnerships At Cannes
MediaPost· 3 hours agoThe move allows brands to access its trove of shopper data in an effort to take a larger share of the rapidly growing retail media market. The ads are powered by Instacart’s retail media technology ...
1st Biden-Trump debate will include microphone muting, coin flip and more
ABC News via Yahoo News· 11 hours agoWith less than two weeks until the first presidential debate, CNN announced the rules agreed on by...
Instacart Extends Retail Media Data to YouTube, Powering Shoppable Ads
PYMNTS.com· 3 hours agoInstacart has partnered with YouTube to make the video platform’s ads shoppable. In this pilot,...
Instacart plugs retail media data into YouTube Shopping ads to fuel offsite growth
Marketing Dive via Yahoo Finance· 1 day agoInstacart sits at an interesting place in the retail media chain in that it delivers groceries from...
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
Digiday· 7 days agoIf you feel like everything is turning into an ad network that might be because, well, everything is...
This Biden ad attacking Trump isn't new. It's from 2019 | Fact check
USA Today· 5 days agoA June 9 Facebook post (direct link, archive link) shows a political ad featuring footage of world...
Instacart Offers Shoppable YouTube Ads for CPGs
Progressive Grocer· 20 hours agoCertain brand partners will be able to engage and convert consumers watching YouTube directly to buy products for same-day delivery. The offering will...
Meta Accused of Trying To Discredit Ad Researchers - Slashdot
Slashdot· 4 hours agoThomas Claburn reports via The Register: Meta allegedly tried to discredit university researchers in Brazil who had flagged fraudulent adverts on the social network's < ...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety· 4 days agoAdvertisers have been able to snatch up streaming ad inventory and linear commercial time in deals...
Costco Announces They Will Launch A Retail Media Network
Forbes· 6 days agoLast week Marketing Brew announced Costco has plans to launch a retail media network. Helping to...