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Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal via Yahoo Finance· 12 hours agoPrime Video’s large ad-supported subscriber base means it has a significant amount of ad inventory...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety· 1 day agoAdvertisers have been able to snatch up streaming ad inventory and linear commercial time in deals...
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
Digiday· 4 days agoIf you feel like everything is turning into an ad network that might be because, well, everything is...
Why Media Shouldn’t Drive Your Creative Process
Forbes· 16 hours agoA strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading...
The Age Of Media Networks
MediaPost· 5 days agoAt least that's what United Airlines wants planners and buyers to consider following Friday's launch of a new advertising network dubbed Kinective Media by United Airlines ...
Myanmar's embattled military government cracks down on free flow of news by blocking VPNs
San Francisco Chronicle· 1 hour agoMyanmar’s military government has launched a major effort to block free communication on the...
How Target's Roundel Is Planning for the Future
AdWeek· 13 hours agoRetail media networks are slated to be one of the key themes at this year’s Cannes Lions Festival. Roundel, Target‘s RMN, is headed to Cannes alongside...
Gracenote highlights inclusive-focused media investment opportunities for ad buyers
WJTV Jackson· 1 day agoGracenote, the content data business unit of Nielsen, today released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new ...
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 17 hours agoExisting clients have also bought into the new direction; nearly a third (30%) have diversified...
United Airlines takes flight with airline industry’s first media network
Marketing Dive via Yahoo Finance· 4 days agoThe platform gives brands the ability to target consumers across the marketing funnel, from...