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Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal via Yahoo Finance· 10 hours agoPrime Video’s large ad-supported subscriber base means it has a significant amount of ad inventory...
Gracenote highlights inclusive-focused media investment opportunities for ad buyers
WJTV Jackson· 1 day agoGracenote, the content data business unit of Nielsen, today released a new report quantifying the visibility of different racial, ethnic, gender and disability groups among primary cast in new ...
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
Digiday· 4 days agoIf you feel like everything is turning into an ad network that might be because, well, everything is...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety· 23 hours agoAdvertisers have been able to snatch up streaming ad inventory and linear commercial time in deals...
Why Media Shouldn’t Drive Your Creative Process
Forbes· 15 hours agoA strategic, long-term plan is imperative for marketing success, but when it comes to media buying, committing too far in advance can backfire. Leading...
The Age Of Media Networks
MediaPost· 5 days agoAt least that's what United Airlines wants planners and buyers to consider following Friday's launch of a new advertising network dubbed Kinective Media by United Airlines ...
How Target's Roundel Is Planning for the Future
AdWeek· 12 hours agoRetail media networks are slated to be one of the key themes at this year’s Cannes Lions Festival. Roundel, Target‘s RMN, is headed to Cannes alongside...
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 16 hours agoExisting clients have also bought into the new direction; nearly a third (30%) have diversified...
Costco Announces They Will Launch A Retail Media Network
Forbes· 2 days agoLast week Marketing Brew announced Costco has plans to launch a retail media network. Helping to...
T-Mobile wins Uber's ad biz
Light Reading· 5 hours agoToday, Uber's advertising division announced an exclusive partnership with T-Mobile Advertising Solutions and its rideshare media network – Octopus Interactive – which features ...