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Amazon Has Upended the Streaming Ad Market, and Netflix Is Paying the Price
The Wall Street Journal· 2 hours agoPrime Video’s large ad-supported subscriber base means it has a significant amount of ad inventory...
TV Networks Fight for Fewer Dollars in Upfront Amid Big Streaming ‘Rollbacks’
Variety· 15 hours agoAdvertisers have been able to snatch up streaming ad inventory and linear commercial time in deals...
Marketing Briefing: United Airlines, Costco, Chase. Everything is an ad network. Now what?
Digiday· 3 days agoIf you feel like everything is turning into an ad network that might be because, well, everything is...
How Target's Roundel Is Planning for the Future
AdWeek· 3 hours agoRetail media networks are slated to be one of the key themes at this year’s Cannes Lions Festival. Roundel, Target’s retail media network, is headed to...
From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 7 hours agoExisting clients have also bought into the new direction; nearly a third (30%) have diversified...
The Age Of Media Networks
MediaPost· 4 days agoAt least that's what United Airlines wants planners and buyers to consider following Friday's launch of a new advertising network dubbed Kinective Media by United Airlines ...
Costco Announces They Will Launch A Retail Media Network
Forbes· 2 days agoLast week Marketing Brew announced Costco has plans to launch a retail media network. Helping to...
David Lawenda is Latest Ad-Sales Veteran to Exit Paramount
Variety· 18 hours agoDavid Lawenda, the chief digital advertising officer at Paramount Global, is leaving the company...
Albertsons Unlocks Combined Value of Retail Media and TV
Progressive Grocer· 17 hours agoAlbertsons Media Collective, the retail media arm for Albertsons Cos. Inc., has debuted Collective...
3 Artificial Intelligence (AI) Stocks That Could Go Parabolic
Motley Fool via Yahoo Finance· 1 hour agoPagaya has been reporting phenomenal growth, which is especially impressive considering the high...