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From music festivals to agency overhauls: Greg James is driving momentum at Havas Media Network U.S.
Digiday· 3 days agoExisting clients have also bought into the new direction; nearly a third (30%) have diversified...
Media Forecast Says AI Will Power 90% Of Ad Buying By 2029 - Radio Ink
Radio Ink· 5 days agoAs the FCC moves to regulate the use of artificial intelligence in advertising for the first time, a new analytical prediction from global ad buying agency
Media Buying Briefing: CourtAvenue aims to be a pioneer in a new offering: AI AOR
Digiday· 7 days agoThe two explained they believe the time is right to guide clients through the still-very-unclear morass of opportunity that generative AI has brought about in the last few years. Beyond positioning ...
GroupM North America CEO Sharb Farjami On Streaming, Ad Disruption And His Unplanned Path From Rugby...
Deadline via Yahoo Finance· 3 days agoEXCLUSIVE: At an age when most teenagers are trying to master basic hygiene, Sharb Farjami was...
Why video is key to building brand identity and engagement
Search Engine Land· 3 days agoVideo: The secret weapon for brand differentiation and growth Video is a powerful medium because it...
AI Briefing: How top brands are saving more time and money with generative AI
Digiday· 7 days agoAt Mondelez, maturation of AI could impact between 10% and 20% of non-working media spend — adding...
Water crisis batters war-torn Sudan as temperatures soar
AFP via Yahoo News· 4 hours agoWar, climate change and man-made shortages have brought Sudan -- a nation already facing a litany of...
Stagwell (STGW) Celebrates 302 Awards in 2024 with Strong Wins Across the Effie's, Clios, SABRE...
Morningstar· 5 days agoNEW YORK, June 11, 2024 /PRNewswire/ -- Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, today celebrates its global agencies and products for winning over 300 awards in 2024 to date, recognizing innovative strategies and
Chinese military buff makes alarming discovery after buying books at a recycling station
First Coast News· 3 days agoAgents rushed to the recycling station after the retired man reported what had happened, a social...
This Is Yahoo’s More Transparent Answer to Set-It-and-Forget-It Tools: Blueprint Performance
AdWeek· 7 days agoYahoo is releasing Blueprint Performance, its answer to artificial-intelligence-powered media buying tools like Google Performance Max and Meta Advantage+. This is the latest ...