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Stop the scroll: boost native ad attention with these 4 data-backed creative strategies
The Drum· 6 days agoHere, she dives into the data-backed campaign strategies Taboola's in-house creative agency,...
Pinterest Announces Expanded AI Ad Tools to Enhance Performance
Social Media Today· 3 days agoPinterest has announced some new features for advertisers, including improved campaign automation, customized background generation (powered by A.I.) and ...
YouTube is testing another way to combat ad blockers | TechCrunch
TechCrunch· 14 hours agoYouTube continues its efforts to circumvent ad blockers. Earlier this week, ad blocker SponsorBlock...
Pinterest launches AI ad tools
Search Engine Land· 2 days agoWhat’s new. Pinterest is launching an “Ad Labs” innovation program to test prototypes like: Personalized...visual search AI to create aesthetically...
The Weather Network Launches Its first Ad Campaign Using an AI-Assisted Avatar
TV Technology via Yahoo News· 4 days ago"As with any new product we launch, we value their input and will use it to continuously improve the...
Earnings call: Zedge reports robust revenue growth in Q3 By Investing.com
Investing.com· 6 days agoZedge, Inc. (NYSEMKT: ZDGE) has reported a 14% increase in revenue for its third quarter, driven by...
TV Tech’s Weekly Product News Wrap-Up
TV Technology via Yahoo News· 3 days ago...in Taiwan and Hong Kong Yahoo Launches New Data Partnership with VideoAmp Fox Taps FreeWheel for Dynamic Ad Insertion in its College Football Coverage...
3 PPC KPIs to track and measure success
Search Engine Land· 6 days agoTwo main factors influence impression share: budget and ad rank. Knowing which one limits your campaign is very important. Luckily, you can see which of...
IAB Tech Lab Releases Ad Creative ID Framework
TV Tech· 5 days agoNEW YORK—In a notable development in the media industry' efforts to improve the efficiency and cross-platform measurement of CTV ad campaigns ...
Scammers’ New Way of Targeting Small Businesses: Impersonating Them
The Wall Street Journal· 7 days agoThe ads carried Darn Tough’s logo, images, photos and wording, all scraped from the company’s...
