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More watch YouTube on TV
The Columbian· 9 hours agoPeople are increasingly choosing to watch YouTube on their connected TVs rather than on laptops and mobile devices, treating it more and more like a...
'Sunday Ticket' trial looms for NFL
Sports Business Journal· 2 days agoDistrict Court in California. Plaintiffs claim the NFL’s tactic of bundling all the rights to out-of-market games together and selling them to a single entity, DirecTV (under ...
While a team streams, a sports fan has reason to steam - The Boston Globe
The Boston Globe· 6 hours agoMajor League Baseball’s separate streaming deals are . Roku took over the Sunday package from...
TV Talk: NFL spreads telecasts among networks, streaming platforms
Pittsburgh Tribune-Review· 2 days agoRemember in January when the NFL’s AFC Wild Card game streamed nationally on Peacock and viewers...
Here’s how much it will cost NFL fans to stream every game this season
NBC New York· 5 days agoThe release of the NFL schedule earlier this month laid out the roadmap for the 2024 season. While...
Ad-Supported Streaming Took a Huge Victory Lap at TV Upfronts 2024
The Wrap via Yahoo News· 4 days agoSports also took center stage as Hollywood returned after last year’s strikes, wooing advertisers...
Is Google A Buy Amid Advertising, Search Revelations At Marketing Live?
Investor's Business Daily· 2 days agoAt Google Marketing Live 2024, the company introduced new products and features for advertisers that...
Amazon wants Prime to be the ESPN of the streaming era
Axios· 6 days agoAmazon continues laying the groundwork for Prime to be to sports streaming what ESPN was to cable. Driving the news: Amazon is closing in on a deal to make it one of three partners with the ...
Netflix Spikes the Football: Behind Its NFL Megadeal
The Hollywood Reporter via Yahoo Sports· 3 days agoIn the last week of March, NFL officials and team owners huddled at the Ritz-Carlton in Orlando for the league’s annual winter meetings. The gathering is...
Inside the Rise of Brands Using YouTube to Drive Results
AdWeek· 3 days agoHere are some of the ways top brands connect with engaged audiences and drive the outcomes they care...