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Streaming viewership surpassed cable TV for the first time, says Nielsen
TechCrunch· 2 years agoStreaming viewership reached new highs last month, exceeding cable usage for the first time,...
U.S. Streaming Tops Cable TV Viewing for First Time, Nielsen Says
Variety via Yahoo Finance· 2 years agoAmericans now watch more stuff on TV from streaming services than either broadcast or cable TV....
Nielsen Expands Deal To License Viewing Data From Comcast
Next TV via Yahoo News· 11 months agoNielsen logo Comcast said it signed a multi-year data license renewal with Nielsen that will expand...
Amazon’s ‘Thursday Night Football’ Nielsen Ratings Are Under Fire
The Hollywood Reporter via Yahoo News· 10 months agoNielsen and an industry trade group are at odds over the former’s plan to fold in Amazon viewer data...
Can ESPN survive while cable TV dies?
LA Times via Yahoo Sports· 10 months ago(SOPA Images/LightRocket via Getty Images) ESPN has long been called “The Worldwide Leader in Sports,” and for decades no network had it better in the...
Fox, NBCUniversal, Paramount, TelevisaUnivision & Warner Bros Discovery Put More Pressure On...
Deadline via Yahoo News· 1 year agoMedia ratings consortium OpenAP and and the Video Advertising Bureau, have formed a joint committee...
YouTube TV challenged cable by doing one simple thing — imitating it
Yahoo Finance· 2 months agoMore viewers are cutting the cord in favor of less expensive streaming packages. But Alphabet-owned...
Peacock NFL Playoff Game Led Biggest Streaming Day Ever, Nielsen Says
The Hollywood Reporter via Yahoo News· 4 months agoThe first streaming-exclusive NFL playoff game helped drive the biggest day on streaming platforms...
The Most Popular TV Show the Year You Were Born
Cheapism via AOL· 3 months agoAmazon Must See TV Looking back, America’s viewing habits haven’t changed much over the years — at least as far as network TV is concerned. Long before...
NBA TV Partners This Season Booked $1.3 Billion in Ad Revenue
Sportico via Yahoo Sports· 2 years agoThe TV ratings for the 2022 NBA Finals may have failed to return to pre-pandemic levels, but the...
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