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    • Walmart Tries Again With No Boundaries

      MediaPost· 10 hours ago

      Walmart, aware that it isn’t exactly a fashion leader, wants to get Gen Z’s attention. The retail giant is relaunching No Boundaries and aiming the private-label brand squarely at younger shoppers ...

    • Walmart targets Gen Z with apparel brand relaunch

      Retail Dive· 6 days ago

      Walmart has revamped one of its biggest private labels, a line dubbed “No Boundaries” aimed at Gen Z, relaunching it in stores and online July 16. In addition, the retailer is launching No Boundaries ...