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OOH advertising: How to implement local targeting for out of home success
The Drum· 7 days agoIn out of home (OOH) advertising, the question always arises: why does local targeting matter so...
Jeff Kauffman: Decentralized Social Will Revolutionize Marketing
CoinDesk via Yahoo Finance· 3 days agoThe rise of Farcaster and portable “social graphs” will change the relationship between brand...
Major Social Media Sites Are Failing LGBTQ+ People: Report
HuffPost via Yahoo News· 5 days agoThe Libs of TikTok account, for example, run by Chaya Raichik, is known for posting misinformation...
Cats on the moon? Google's AI tool is producing misleading responses that have experts worried
Associated Press Finance via Yahoo Finance· 2 days agoAsk Google if cats have been on the moon and it used to spit out a ranked list of websites so you...
Even Advertisers Are Telling You to Get Off Your Smartphone
The Wall Street Journal· 4 days agoHeineken last month introduced what it calls the Boring Phon. With an ability to make calls and send...
Earnings call: Sohu reports aligned Q1 2024 results, plans game expansion By Investing.com
Investing.com· 6 days agoBrand advertising revenues fell by 29% to $16 million, and online game revenues decreased by 9% to...
5 Ways Copilot+ PCs Solve the Biggest Problems With AI PCs
PC Magazine· 3 days agoPC makers have been shipping AI PCs for months, but let's be honest: The AI laptop story hasn’t been...
How Web3 Marketing Changes the Game
CoinDesk via Yahoo Finance· 6 days agoWeb3 promises a new relationship between brands and consumers. Fewer cookies and less tracking. More participation and ownership. This feature is part of...
Help your kids succeed in school with educational iPad apps
AppleInsider· 3 days agoThe iPad can be an important tool in a parent's playbook for instilling a love of learning early on....