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Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 5 hours ago“If [brands] advertise with a digital ad, for example, and a customer transacts a week later in a...
What Is PPC Marketing? Complete Guide to Pay Per Click
Market Watch· 4 days agoPPC stands for pay per click, and it references a type of online advertising model in which advertisers pay for each click that an ad receives. PPC < ...
Walmart’s CFO on Tech, Advertising, and Winning the High-End Shopper
Barrons.com· 2 hours agoWalmart is no one’s idea of a tech company—but maybe it should be. In June 2023, John David Rainey...
As Roblox expands its advertising network, child safety concerns are on the horizon
Digiday· 3 days agoThe company’s daily active user count of over-13 players grew by 22 percent between Q1 2023 and Q1...
Cats on the moon? Google’s AI tool is producing misleading responses that have experts worried
Seattle Times· 1 hour agoAsk Google if cats have been on the moon and it used to spit out a ranked list of websites so you...
Google's AI Offerings Are Missing One Big Thing. People.
Forbes· 19 hours agoThis past week Google announced a number of changes and product launches in the advertising, search...
Is Google Killing Online Travel?
Skift· 9 hours agoSkift Research reported earlier this year that Booking and Expedia — two giants of online travel — are experiencing slower growth and greater pressure on...
Is the $6.9 Billion Squarespace Takeover the First of Many?
Motley Fool via Yahoo Finance· 3 days agoJason, I love it when we check the news on a Monday morning, and we've got a fun deal to...
Council Post: How To Reach Target Audiences Using Snapchat’s AR Filters
Forbes· 19 hours agoTikTok’s uncertain future in the United States is prompting marketers to consider diversifying their...
What is OnlyFans – and how are some content creators making millions?
South China Morning Post· 2 hours agoAt its core, OnlyFans is an online platform where creators can publish paywalled content and chat...