Search results
Advertisers boost spending at retailers such as Walmart and Amazon as TV shrinks
NBC Universal via AOL· 3 hours ago“If [brands] advertise with a digital ad, for example, and a customer transacts a week later in a...
What Is PPC Marketing? Complete Guide to Pay Per Click
Market Watch· 4 days agoPPC stands for pay per click, and it references a type of online advertising model in which advertisers pay for each click that an ad receives. PPC < ...
Walmart’s CFO on Tech, Advertising, and Winning the High-End Shopper
Barrons.com· 8 hours agoWalmart is no one’s idea of a tech company—but maybe it should be. In June 2023, John David Rainey...
As Roblox expands its advertising network, child safety concerns are on the horizon
Digiday· 3 days agoThe company’s daily active user count of over-13 players grew by 22 percent between Q1 2023 and Q1...
Google's AI Offerings Are Missing One Big Thing. People.
Forbes· 16 hours agoThis past week Google announced a number of changes and product launches in the advertising, search...
Is Google Killing Online Travel?
Skift· 6 hours agoSkift Research reported earlier this year that Booking and Expedia — two giants of online travel — are experiencing slower growth and greater pressure on...
Council Post: How To Reach Target Audiences Using Snapchat’s AR Filters
Forbes· 16 hours agoTikTok’s uncertain future in the United States is prompting marketers to consider diversifying their...
AI Is Coming for Your Search Engine. It’s Google’s Game to Lose.
Barrons.com· 4 hours agoAI-driven search could provide the best opportunity in decades for new players to gain share. The...
JD Supra: Hiring Social Media Influencers? How You Influence Matters
JD Supra· 20 minutes agoFor more than three years between January 2020 and April 2023, M1 Finance paid approximately 1,700 social media influencers more than $2.75 million to promote the firm by posting promotional ...
Is the $6.9 Billion Squarespace Takeover the First of Many?
Motley Fool via Yahoo Finance· 3 days agoJason, I love it when we check the news on a Monday morning, and we've got a fun deal to...