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Google Succeeds in Getting Antitrust Trial Heard by Judge
PYMNTS.com· 5 hours agoGoogle parent Alphabet’s trial on antitrust charges around its advertising technology will be...
How to Acquire Subscribers Through Paid Advertising on YouTube | Entrepreneur
Entrpreneur· 1 day agoYouTube offers creators numerous opportunities to grow their subscriber base organically. Choosing...
Council Post: Paid Advertising: What Makes Sense For Your Business?
Forbes· 2 days agoCEO and Founder of National Business Capital, a leading FinTech marketplace offering streamlined...
Judge rather than jury will render verdict in upcoming antitrust trial
KOIN News 6 Portland· 11 hours agoALEXANDRIA, Va. (AP) — A judge rather than a jury will decide whether Google violated federal...
5 ways advertisers can prepare for Google’s AI Overviews
Search Engine Land· 3 days agoPaired with value-based bidding, these campaigns will fuel AI Overviews to match queries to...
CF Search Marketing Redefines PPC and Paid Social Strategies with Inventory Insights
Digital Journal· 3 days agoImproved Conversion Rates: Align marketing messages with real-time competitor data for more effective advertising and higher conversion rates. With Inventory Insights, dealerships ...
Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 4 days agoBy understanding the true incremental impact of each type of campaign, you can optimize your ...
Brave launches Search Ads
Search Engine Land· 7 days agoHere’s what Brave announced: Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis before paid campaigns launch. Eligible brands...
NHL’s Move to Salt Lake City Is Latest Sports Downsizing
The New York Times via Yahoo News· 4 days agoSometimes, smaller is better. For decades, major sports leagues have tried to place teams in the...
Court rules Google must face £13.6bn advertising lawsuit
BBC via AOL· 3 days agoIt is also an extremely valuable industry for Google, because it dominates web search so heavily. At...
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