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Google Succeeds in Getting Antitrust Trial Heard by Judge
PYMNTS.com· 5 hours agoGoogle parent Alphabet’s trial on antitrust charges around its advertising technology will be...
How to Acquire Subscribers Through Paid Advertising on YouTube | Entrepreneur
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Council Post: Paid Advertising: What Makes Sense For Your Business?
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NHL’s Move to Salt Lake City Is Latest Sports Downsizing
The New York Times via Yahoo News· 4 days agoSometimes, smaller is better. For decades, major sports leagues have tried to place teams in the...
CF Search Marketing Redefines PPC and Paid Social Strategies with Inventory Insights
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Incrementality testing in advertising: Who are the winners and losers?
Search Engine Land· 4 days agoBy understanding the true incremental impact of each type of campaign, you can optimize your ...
5 ways advertisers can prepare for Google’s AI Overviews
Search Engine Land· 3 days agoPaired with value-based bidding, these campaigns will fuel AI Overviews to match queries to...
Brave launches Search Ads
Search Engine Land· 7 days agoHere’s what Brave announced: Ads are sold on a cost-per-click basis. Rates are negotiated on a fixed basis before paid campaigns launch. Eligible brands...
Court rules Google must face £13.6bn advertising lawsuit
BBC via AOL· 3 days agoIt is also an extremely valuable industry for Google, because it dominates web search so heavily. At...
Judge rather than jury will render verdict in upcoming antitrust trial
Seattle Times· 11 hours agoA judge rather than a jury will decide whether Google violated federal antitrust laws by building a...
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