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Why Apple's ad business isn't what you think it is
Business Insider via Yahoo News· 1 month agoNHAC NGUYEN/Getty Images Apple is increasingly emphasizing the growth of its services business. Its definition of "services" includes advertising, which...
PPC is a tough game – you have to accept it
Search Engine Land· 1 year agoUnderstanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance. The post PPC is a...
What is SEM – Search Engine Marketing?
Search Engine Land· 1 year agoSearch marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. The post What is SEM...
Why advertisers can no longer trust Google
Search Engine Land· 3 weeks agoThe Department of Justice’s laid out a damning case against Google in the antitrust lawsuit closing argument. Search Engine Land Managing Editor Danny...
Your guide to Google Ads keyword terminology
Search Engine Land· 1 year agoImprove your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality. The post Your guide to Google...
Apple and Google are both at their biggest risk of disruption in over a decade
Business Insider via Yahoo Finance· 1 year agoTim Cook and Sundar Pichai.Reuters This year, Apple and Google will both face their first real tests...
The ending of Google's monopoly trial has Silicon Valley on edge
Yahoo Finance· 1 month agoGoogle has a lot at stake as a federal judge weighs whether the tech giant’s search empire should be...
After FTC and TurboTax spar over definition of ‘free,’ agency drops the hammer on Intuit’s...
Fortune via Yahoo Finance· 4 months agoTurboTax parent company Intuit reached a $141 million settlement with state attorneys general in...
Is Columbus 'The heart of Ohio, the heart of the Midwest' or 'High Tech Heartland?"
The Columbus Dispatch via Yahoo News· 4 months agoThe heart of Ohio, the heart of the Midwest Re "In search of an Identity," Jan. 21: I suggest the...
How building an audience framework can improve your PPC campaigns
Search Engine Land· 2 years agoThe benefits of audience segmentation are abundant. Let’s review the benefits of a strategic PPC audience framework. The post How building an audience framework can improve your PPC campaigns appeared first on Search Engine Land.
