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PepsiCo and UEFA to reduce packaging waste at Champions League Final 2024
Packaging Gateway via Yahoo Finance· 6 days agoPrizes from the digital gamified experience include custom UEFA Champions League merchandise and...
How Bozoma Saint John Became A Business Boss And Stacked A $30 Million Net Worth
AfroTech via Yahoo Finance· 1 day agoIf you’ve ever used an Apple product, taken an Uber, drank a Pepsi, or binge-watched something on...
Meet the Creative Force Behind Pepsi’s 125th Anniversary Diner and New Logo
WWD via Yahoo Finance· 6 days agoMauro Porcini talks to WWD about the beverage company's role in a new age, his design vision, the...
Gatorade revives iconic ‘Is It In You?’ tagline for largest-ever campaign
Marketing Dive via Yahoo Finance· 13 hours agoThe revival of Gatorade’s decades-old tagline follows similar calls to the past from marketers...
Most Popular Sodas in America & Which Brand Reigns Supreme
LOVE to KNOW via Yahoo News· 3 days agoOne big shake-up in the top sodas list in the U.S. occurred in 2010, when Diet Coke inched past ...
What’s it like to take over the CEO job from a company founder? Lyft’s David Risher can answer that
Fortune via AOL· 8 hours agoAnd this was a really fun conversation. It's just such a tangible brand, that and Uber, which he did...
Sour Patch Kids Oreos? Peeps Pepsi? What's behind the weird flavors popping up on store shelves
The Post-Star· 4 days agoSurprising flavor combinations — think gravy-flavored Jones Soda or Sour Patch Kids Oreos — are...
PringleCrocs and ranch-flavored Burt's Bees: 10 brand collaborations that never should have happened
Fast Company Magazine· 7 days agoOne of the shoes even came with an ankle holster for carrying Pringles on the go. While gimmicky...
Atari Buys Intellivision Brand, Ending ‘Longest-Running Console War in History’
Variety via Yahoo News· 6 days agoFor fans of old-school games, it’s kind of like Coke acquiring Pepsi: Atari, which produced one of...
Soda Startup Olipop to Hit $500 Million in Sales This Year
Bloomberg· 5 days agoThe brand, which started selling in 2018, is growing faster than previously reported as its sodas with less sugar than Coke and Pepsi win more shoppers.
