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Google Ads broad match: What the data reveals for PPC marketers
Search Engine Land· 10 months agoEmbrace the potential of broad match while avoiding common pitfalls. Here's how to use it wisely to...
5 tips for effective PPC bidding on a budget
Search Engine Land· 11 months agoLooking to maximize your ROI and drive growth with PPC on a limited budget? Learn how to make the most of your ad spend with these tips. The post 5 tips...
How entity-based strategies can contribute to PPC success
Search Engine Land· 2 weeks agoWhile the concept of entities for SEO has been around since 2012, it hasn’t been a widely adopted in...
3 ways to target your PPC competitors’ audience
Search Engine Land· 1 month agoLooking to improve your PPC lead generation efforts? Consider laser-focusing on the customers ready to buy from you right now – your competitor’s...
How to handle PPC landing pages for SEO
Search Engine Land· 2 years agoUnoptimized webpages can hurt SEO. Here's how to ensure PPC landing pages don't impact your organic search performance. The post How to handle PPC...
What is quality score and how to use it in PPC
Search Engine Land· 1 year agoLearn the three factors used to calculate quality score in Google Ads and how they impact overall campaign and account success. The post What is quality...
PPC management checklist: Daily, weekly and monthly reviews
Search Engine Land· 1 year agoPaid search accounts can go sideways without regular monitoring. Here's a simplified PPC checklist...
5 ways to get PPC and SEO working together
Search Engine Land· 2 years agoSEO and PPC are often at odds. Yet the things they “bicker over” are actually areas for improved workflow and channel optimization. The post 5 ways to...
Your guide to PPC budget management in Excel
Search Engine Land· 1 year agoMaximizing control over your PPC budget is crucial during downturns. Learn how to create an Excel pacing tracker for managing ad spend better. The post...
Why strong Google Ads creative is THE priority for advertisers
Search Engine Land· 11 months agoLearn why and how you should hone in on PPC ad creative to drive better results in Google Ads. The...
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