Search results
PPC is a tough game – you have to accept it
Search Engine Land· 1 year agoUnderstanding how diminishing returns apply to paid search will help you set better expectations when assessing your PPC performance. The post PPC is a...
What is SEM – Search Engine Marketing?
Search Engine Land· 1 year agoSearch marketing combines SEO and PPC to create a holistic internet marketing strategy. But is today's SEM really just PPC? Read on. The post What is SEM...
Five ways to harmonize PPC and SEO to boost ROI by Adthena
Search Engine Land· 1 year agoYou’ll reap digital dividends when your strategies work together. The post Five ways to harmonize...
How and why marketers are revisiting PPC campaign organization
Search Engine Land· 2 years agoLearn how to organize your campaigns for maximum performance and deliverability from four PPC experts. The post How and why marketers are revisiting PPC campaign organization appeared first on Search Engine Land.
How building an audience framework can improve your PPC campaigns
Search Engine Land· 2 years agoThe benefits of audience segmentation are abundant. Let’s review the benefits of a strategic PPC audience framework. The post How building an audience framework can improve your PPC campaigns appeared first on Search Engine Land.
Quality score in paid search: Vanity or valuable?
Search Engine Land· 1 year agoWhile quality score is not the be-all and end-all of PPC, search marketers can still use it for optimizing campaigns. Here's how. The post Quality score...
Your guide to Google Ads keyword terminology
Search Engine Land· 1 year agoImprove your PPC targeting strategy by understanding the differences in keyword terminology and match type functionality. The post Your guide to Google...
How better landing page experience and ad relevance can boost your Google Ads performance
Search Engine Land· 1 year agoThese findings show why testing and improving your landing page experience and ad relevance scores...
This day in search marketing history: January 8
Search Engine Land· 1 year agoA shift from keyword research to intent research, plus: search engines taking data from SEOs, PPC spending/budget cuts, and more. The post This day in search marketing history: January 8 appeared first on Search Engine Land.
Google Ads for B2B: How to overcome challenges, platform limitations
Search Engine Land· 2 years agoLearn how to adopt a B2B mindset to Google Ads (a B2C product) that allows you to challenge the limitations of the platform. The post Google Ads for B2B: How to overcome challenges, platform limitations appeared first on Search Engine Land.
