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ROKU Launches New Advertising Solution to Aid Platform Revenues
Zacks via Yahoo Finance· 12 hours agoYou can see the complete list of today’s Zacks #1 Rank (Strong Buy) stocks here. Alphabet's Google...
Advertisers can now buy media on the Uber Rides app via their favorite DSP
The Drum· 2 days agoTo bring programmatic buying to life within Uber Rides, the ride-hailing company is working with...
Onetag launches the industry’s first AI co-pilot for programmatic media curation - Mobile Marketing...
MobileMarketing· 2 days agoLeading programmatic advertising platform Onetag today announces the launch of its integrated Smart Curation platform, incorporating an innovative AI co-pilot feature to help marketers, DSPs ...
Roku Shifts Its Approach and Opens Up Data to the Programmatic Ecosystem
AdWeek· 2 days agoRoku today is letting partners across the programmatic ecosystembuy using Roku Exchange, a suite of...
Building sustainable supply paths for TV buyers and sellers
Ad Age· 3 days ago“TV, and [connected TV] specifically, is at a crossroads today,” said Helmreich. “We can take all of that inflow of spend and consumer attention and time shift and share shift, and push all ...
Navigating the New CTV Ad Landscape (Viewpoint)
Next TV via Yahoo Finance· 4 days agoThe increasing availability of biddable inventory, combined with the flexibility that programmatic offers, is prompting some to question the necessity of...
Costco Announces They Will Launch A Retail Media Network
Forbes· 1 day agoLast week Marketing Brew announced Costco has plans to launch a retail media network. Helping to...
Two-Thirds Of My Advertising Is AI-Enabled
MediaPost· 4 days agoIt also updated its own internal estimate for when AI-enabled media buys will top 90%. Actually, GroupM now estimates AI-enabled media buys will account for 94.1% of all ad
Ad verification is under fire: Ad execs are questioning its role as protector
Digiday· 3 days agoMarketers were left scratching their heads when Forbes was caught running a site for ad dollar...
Roku Frees Up First-Party Data For Demand-Side Platforms
MediaPost· 2 days agoThe streaming/CTV distributor of platforms says its Roku Exchange -- a TV streaming-first advertising technology effort -- is pegged to improve programmatic advertising inventory connection ...
