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PubMatic and Klarna Partner for Programmatic Advertising, Increasing Engagement Rates
WWD via Yahoo Finance· 2 days agoBy partnering with PubMatic, we are excited to leverage the power of programmatic advertising to...
Roth Mkm Lowers Digital Turbine (NASDAQ:APPS) Price Target to $3.00
ETF DAILY NEWS· 5 hours agoDigital Turbine (NASDAQ:APPS – Get Free Report) had its target price cut by investment analysts at Roth Mkm from $4.50 to $3.00 in a research note issued to investors on Wednesday, Benzinga ...
Indie DSP Programmatic Ad Deals Climb 24%
MediaPost· 2 days agoFreeWheel defines "independent" as ad buys from agencies and buying entities not owned by a holding company. For full-year 2023, FreeWheel says, 76% were "non-guaranteed" with 24% "guaranteed."
WTF is ID spoofing?
Digiday· 1 day agoAt its purest, cookie stuffing is the misattribution of a click or impression to an unintended user or company. Digiday covered cookie stuffing a few years back as it pertains to affiliate marketing ...
Walmart ad sales pop as more brands buy into retail media
Marketing Dive via Yahoo Finance· 4 days agoWinning more dollars from non-endemic brands, or businesses that don’t typically sell through...
ITV transforming the streaming landscape with real-time ad delivery at scale
NBC 17 Raleigh· 18 hours agoITV, the UK's largest commercial broadcaster, is using an API-driven first-party ad server developed by data and AI leader, SAS, to deliver personalized advertising to the ...
Media Buying Briefing: How the upfront has changed over the last 30 years
Digiday· 4 days agoThere was no programmatic selling — it was all about relationships between the ad sales chiefs and...
Council Post: Building The Right Team For Amazon Success: Agency Vs. In-House Management
Forbes· 2 days agoLaura Meyer is the founder and CEO of Envision Horizons, an Amazon Solutions company specializing in...
Podcasts Have Entered a New Era and So Will Your Advertising Results
AdWeek· 4 days agoThe popularity and staying power of podcasts is no longer up for debate. With the latest Infinite Dial Report from Edison Research counting 135 million monthly listeners in the U.S.—and 47% ...
Netflix to launch in-house adtech platform - Mobile Marketing Magazine
MobileMarketing· 7 days agoNetflix has announced plans to launch an in-house advertising technology platform by the end of next year. According to the streaming giant, the move will allow advertisers ...
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